Tag: Chobani

Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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What Marketers Can Learn From Valentine’s Day Social Posts

Video recipes are taking over. Valentine’s Day-inspired video recipes accounted for 11% of the top 100 Facebook posts (and 14% of the top 50) in February. That may not seem like a lot, but consider this: they’re competing with celebrities, athletes, politicians, publishers, TV shows and movies, government agencies, and brands to generate the most […]

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