Tag: CNN

Social Engagement Boost for Candidates Continues During Democratic Convention

by Jack Weinstein The most-engaged social media content last week related to the Democratic National Convention didn’t have anything to do with Hillary Clinton’s historic nomination as the first woman to be chosen by a major party for president. Like the Republican National Convention the week before, another speaker other than their party’s candidate stole […]

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GOP Convention Provides Social Bump for Candidates, Media

It’s no surprise that GOP presidential hopeful Donald Trump experienced a social engagement boost from the Republican National Convention last week in Cleveland. But how he got there is a bit uncharacteristic. Trump generated 36% of his total social engagement from video content, 3x as much as his weekly average this year. By comparison, Democratic […]

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Fox News Gets Debate Engagement Bump

by Jack Weinstein Fox News again took the top spot among media during a Republican presidential debate. The conservative news network, which hosted the 11th GOP debate Thursday night in Detroit, generated more than 1.5 million actions (likes, comments, shares and retweets on Facebook, Twitter and Instagram. That’s 256% more than the engagement generated by […]

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Social Engagement Declines for GOP Leaders

by Jack Weinstein In the last GOP debate before the Iowa Caucuses, social engagement declined for the party’s front-runners. Donald Trump and Ted Cruz both generated fewer total social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram on Jan. 28, debate day, compared with the day before. Trump’s engagement declined by 40% […]

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Obama Drives Engagement with Social TV Tune-In Strategy

by Jack Weinstein Check out President Barack Barack Obama’s most-engaged Instagram post in the days leading up to Tuesday’s State of the Union address. Look familiar? If you follow Game of Thrones, The Walking Dead and Orange is the New Black , then perhaps it does. Tune-in messages have driven engagement success for TV shows, […]

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