Tag: Data

Get your influencer metrics right

Influencer marketing has become big but to be truly effective marketers need to choose the right people and avoid getting sucked into vanity metrics, warns Tania Yuki of Shareablee. Writing in the February issue of Admap – published today, topic Influencer marketing: beyond the hype – Yuki acknowledges the scale of influencer content. Last year it generated 72% of […]

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An Ode to Analysts

Written By: Tania Yuki Founder & CEO Shareablee Inc. -Linkedin- Most people who work in research and analytics will tell you, data is rough. It’s hard to access, impossible to aggregate cleanly, it’s error prone, it’s time consuming and most of what you work through is not really looked at, understood, or cared about. And, […]

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