Tag: Facebook

Surviving the Social Media Outage of 2019

Paul Kontonis, CMO of WHOSAY, will be speaking at our INTERACT Summit on May 3rd in NYC. I was posting this info on Instagram, or I should say, trying to post it, when I noticed the progress bar pump the brakes just short of completion. Unsuccessful post. So… I stood there staring at my phone […]

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Conan Ups His Social Game (and So Should You)

by Robert McEvily So I’ve been poking around inside Shareablee’s PowerRankings, learning the ropes and getting my head around all its capabilities. Out of sheer curiosity, I compared the late night talk show hosts. Now, this is just the hosts themselves – their personal Instagram accounts, Twitter accounts, etc. This doesn’t include the social media […]

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Branded video creators see 29% jump in Facebook engagement in 2017

Brief: The top 50 U.S. media companies saw video engagement rise 29% last year to 96 million across the 35,000 videos they posted to Facebook, according to a Shareablee study shared with Mobile Marketer. BuzzFeed and Turner were the top two video producers on the social platform by total engagements, a combination of viewers’ reactions, shares […]

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2016 Elections: He said, She said, Whose video content is the most engaging?

by Nathalie Nuta In the weekend leading up to one of the most polarized elections of our modern history, President Obama joined Hillary Clinton’s campaign trail and mocked Donald Trump for having his Twitter feed confiscated by his campaign’s social team. So what’s really going on? Let’s Look at videos posted on Facebook: Donald Trump […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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