Tag: Financial Services

The Top 25 S&P 500 Brands in Q2 2016

Shareablee today released a Q2 2016 ranking of the most socially-engaged S&P 500 brands in the U.S. The ranking, which includes all S&P 500 properties’ main flagship pages and ancillary pages, reflects a total of nearly 3.2 billion actions on Facebook, Twitter, Instagram, and Tumblr. This represents a 15 percent engagement increase compared with Q2 2015, […]

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How Financial Services Brands can Succeed with Branded Social

by Jack Weinstein When thinking about brands whose social media strategies you could emulate, finance brands may not naturally come to mind. But you’d be wrong to disregard them. Finance brands actually grew almost twice as fast in terms of social engagement in Q1 2016 compared with the average U.S. brand (17% compared with 10%). […]

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What Makes Content Shareable: Vol. 2

Our most recent webinar reprised a study that we released last year about what makes Facebook content shareable . We followed that up with a blog series that identified the social best practices of the four drivers of shareability: social currency , emotions , usefulness and storytelling . Still, we wanted to dig deeper. So […]

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Ranking the Top NCAA Tournament Sponsors on Social

by Jack Weinstein Villanova was crowned the 2016 NCAA Tournament champion on the court after defeating North Carolina on a three pointer at the buzzer Monday night. But what about the social media brand champion? Shareablee examined the most-engaged branded NCAA sponsor posts related to the tournament to identify the social best practices that generated […]

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Instagram Presents Greatest Growth Potential For Finance Brands

by Jack Weinstein Finance brands could benefit from investing in Instagram. Not only is Instagram the fastest-growing social media platform—engagement increased 74% on Instagram in 2015 compared with 8% on Facebook and 29% on Twitter for all brands—it’s also the least-used. Only half of all brands used Instagram in 2015. The percentage of finance brands […]

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Social Best Practices from Life Insurers

Shareablee recently conducted an analysis on the Financial Services industry to identify key social trends and best practices. In Q1 2015, the Financial Services industry saw a 32% growth over Q1 2014, driven by a 70% growth on Instagram. Insurance dominated the category in social amplification (the sum of shares on Facebook and retweets on […]

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Social Best Practices for the Financial Services Industry

Shareablee recently presented the State of Social Financial Services webinar , showing that social share of voice grew 23% from January 2014 to October 2014 amongst Financial Services pages. Twitter experienced a dramatic 384% audience engagement growth, Instagram grew 134% and Facebook increased by 17%. However, engagement for all other categories grew by 126% in […]

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