Tag: Instagram

Succeed with Instagram Business.

Even though Instagram launched its Business accounts back in 2016, we still get the question “Should I convert my page to a Business profile?”. One of the largest barriers to entry we have heard is that businesses are afraid that converting will impact their page. But through Shareablee’s analysis, we found that on average, Business pages […]

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For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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Q&A: Staying Engaged When There’s No Game

By Nathalie Nuta At our State of Social: Sports Webinar last month, Sheetal Saha, Shareablee’s Customer Success Manager, interviewed Nathaniel Uy, Bleacher Report’s Senior Manager of Analytics, to discuss fan engagement strategies when it’s not a game day. Uy and his team at the sports news website are responsible for making recommendations to the content […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Nonprofits Unleash The Power of Instagram For A Cause

We recently teamed up with PR News Pro, The how-to resource for communicators, to explore how nonprofit organizations are leveraging Instagram to increase engagement and awareness amongst their followers. The study looked at over 30 of the top non-profits including the San Diego Zoo, Make–A–Wish America, The Nature Conservancy, and PETA during Q2 of 2016. […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement onFacebook, Twitter, and Instagram from our first ranking of Olympic teams. They’ve generated nearly 9.6 million […]

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