Tag: Instagram

Surviving the Social Media Outage of 2019

Paul Kontonis, CMO of WHOSAY, will be speaking at our INTERACT Summit on May 3rd in NYC. I was posting this info on Instagram, or I should say, trying to post it, when I noticed the progress bar pump the brakes just short of completion. Unsuccessful post. So… I stood there staring at my phone […]

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Queen Elizabeth’s IG Post Outpaced by Follow-Up Video

by Robert McEvily The Queen has some serious Instagram mojo. Her first post – at age 92 – landed yesterday, and took off like a rocket. May only be a matter of time before she launches her own IG account. (She used The Royal Family’s account to make the post, which showed a letter sent […]

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Conan Ups His Social Game (and So Should You)

by Robert McEvily So I’ve been poking around inside Shareablee’s PowerRankings, learning the ropes and getting my head around all its capabilities. Out of sheer curiosity, I compared the late night talk show hosts. Now, this is just the hosts themselves – their personal Instagram accounts, Twitter accounts, etc. This doesn’t include the social media […]

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Succeed with Instagram Business.

Even though Instagram launched its Business accounts back in 2016, we still get the question “Should I convert my page to a Business profile?”. One of the largest barriers to entry we have heard is that businesses are afraid that converting will impact their page. But through Shareablee’s analysis, we found that on average, Business pages […]

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For Effective Instagram Marketing, Create A Closeness

With 500 million daily users, the marketing appeal of Instagram is hard to ignore, but any organic reach is saturated. Discovery, engagement and conversion can feel hit or miss among a sea of photo filters, but it doesn’t have to be—and it all starts with mindset. “Treating Instagram as if you’re communicating with somebody you […]

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Q&A: Staying Engaged When There’s No Game

By Nathalie Nuta At our State of Social: Sports Webinar last month, Sheetal Saha, Shareablee’s Customer Success Manager, interviewed Nathaniel Uy, Bleacher Report’s Senior Manager of Analytics, to discuss fan engagement strategies when it’s not a game day. Uy and his team at the sports news website are responsible for making recommendations to the content […]

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The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Nonprofits Unleash The Power of Instagram For A Cause

We recently teamed up with PR News Pro, The how-to resource for communicators, to explore how nonprofit organizations are leveraging Instagram to increase engagement and awareness amongst their followers. The study looked at over 30 of the top non-profits including the San Diego Zoo, Make–A–Wish America, The Nature Conservancy, and PETA during Q2 of 2016. […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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