Tag: Instagram

Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement onFacebook, Twitter, and Instagram from our first ranking of Olympic teams. They’ve generated nearly 9.6 million […]

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The Most-Engaged Team USA Olympians on Social

by Jack Weinstein Wednesday was a big day for Team USA in Rio. Michael Phelps won his 21st gold medal, his 12th individual gold tying a 2,168-year-old record . And everyone continued celebrating the dominance of the Final Five in the women’s team gymnastics final. Team USA has won 32 medals , including 11 gold, […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

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The Top 25 S&P 500 Brands in Q2 2016

Shareablee today released a Q2 2016 ranking of the most socially-engaged S&P 500 brands in the U.S. The ranking, which includes all S&P 500 properties’ main flagship pages and ancillary pages, reflects a total of nearly 3.2 billion actions on Facebook, Twitter, Instagram, and Tumblr. This represents a 15 percent engagement increase compared with Q2 2015, […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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