Tag: Instagram

Shareablee Ranks Top 10 Sports Media Brands in June 2016

ESPN tops Facebook, Twitter and Instagram to finish No. 1 Sports media brands 16% month-to-month engagement growth Shareablee today released a June 2016 ranking of the most socially-engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties’ main flagship pages and ancillary pages, reflects a total of nearly 313 million […]

Read More
The Top 10 Media Publishers for June 2016

The Huffington Post experiences most month-over-month engagement growth In June, U.S. media publishers generated more than 1.45 billion total social actions (likes, comments, shares, retweets, dislikes), a 2% decline compared with the previous month. Publishers’ engagement by platform was led by Instagram at 48%, followed by Facebook (47%), and Twitter (4%). The media publishing industry […]

Read More
The Top Ten Social TV Networks in June 2016

The ranking, which includes all television shows and the main network brand accounts, reflects a total of nearly 600 million social actions across Facebook, Twitter, Instagram, and Tumblr. Engagement for TV networks increased 5.5 percent compared to May. Engagement from video content grew 13 percent month-over-month and represents 31 percent of the total social actions […]

Read More
The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, and Instagram. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, where […]

Read More
How Financial Services Brands can Succeed with Branded Social

by Jack Weinstein When thinking about brands whose social media strategies you could emulate, finance brands may not naturally come to mind. But you’d be wrong to disregard them. Finance brands actually grew almost twice as fast in terms of social engagement in Q1 2016 compared with the average U.S. brand (17% compared with 10%). […]

Read More
How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

Read More
Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

Read More
How Orange is the New Black Wins Social

by Jack Weinstein Orange is the New Black, which airs season 4 on Friday, has been the most-engaged streaming TV show on social since it premiered in July 2013. And during that time, the gap between it and the next most-engaged streaming TV show has only widened. The Netlfix hit about life inside a women’s […]

Read More
Hillary Clinton Sets Social Web Afire

by Jack Weinstein Delete your account. Hillary Clinton’s response to a Donald Trump’s latest insult wasn’t the first time those three words had been tweeted, but it might be the most significant. Not only was it Clinton’s most engaged social post since she announced her candidacy April 12, 2015, it’s the most-engaged tweet by any […]

Read More
3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers. Today’s hottest brand ambassadors are self made. These social influencers got their starts by posting online reviews or funny videos. That may not sound very impressive, […]

Read More