Tag: Kobe Bryant

The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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