Tag: MAC Cosmetics

The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Social Best Practices of Beauty Brands on Social

by Jack Weinstein Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics. Cosmetics brands represented nine of the top 10. The brands were led by Anastasia Beverly Hills, which generated nearly 175 million actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. ABH was so successful in […]

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