Tag: melissa brenner

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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NBA’s EVP of Digital Media Speaking at INTERACT

by Robert McEvily Our event site for the INTERACT Summit is filling up fast. On May 3rd, you’ll have the chance to INTERACT with the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe. You’ll get the inside word on what’s actually working for high-performing brands. […]

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