Tag: NBA

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in compelling new ways. “We’re bringing the world courtside,” says Melissa Brenner, the […]

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NBA’s EVP of Digital Media Speaking at INTERACT

by Robert McEvily Our event site for the INTERACT Summit is filling up fast. On May 3rd, you’ll have the chance to INTERACT with the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe. You’ll get the inside word on what’s actually working for high-performing brands. […]

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AT&T Wins February as the Most Engaged Media Company

NEW YORK, NY, March 7, 2019 – Shareablee, Inc., whose categorized social media database places advanced social intelligence in the hands of its clients, announced today that AT&T led the February 2019 U.S. Media 100 Index as the top U.S. Media Holding Company based on cross-platform actions. AT&T, driven by Warner Media, topped the ranking […]

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Championship Winning MVP Sees Unusual Drop in Social Engagement

Last week, the National Basketball Association hosted its final championship game, with the Cleveland Cavaliers against the Golden State Warriors. It was an important week for the NBA; Kevin Durant made history, winning his first ever career championship ring as a Golden State Warrior. The entire NBA community were both stunned and excited when Kevin Durant […]

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Using Real-Time Leaderboards: What we can learn from Sunday around the NBA

By Jill James For a sports junkie like me, the DirecTV Mix channels that show eight concurrent sporting events are joyous television viewing. If you get those feelings about social media, it might be time to get a really big TV and set up a real-time leaderboard. What does a leaderboard tell you? Leaderboards can […]

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Shareablee Ranks Top 10 Sports Media Brands in June 2016

ESPN tops Facebook, Twitter and Instagram to finish No. 1 Sports media brands 16% month-to-month engagement growth Shareablee today released a June 2016 ranking of the most socially-engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties’ main flagship pages and ancillary pages, reflects a total of nearly 313 million […]

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The Top Ten Social TV Networks in June 2016

The ranking, which includes all television shows and the main network brand accounts, reflects a total of nearly 600 million social actions across Facebook, Twitter, Instagram, and Tumblr. Engagement for TV networks increased 5.5 percent compared to May. Engagement from video content grew 13 percent month-over-month and represents 31 percent of the total social actions […]

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The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, and Instagram. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, where […]

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How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

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Shareablee Ranks Top 10 Sports Media Brands in April 2016

NBC Sports and NBA.com see highest social growth; Sports media brands see 9 percent growth month over month New York, NY – Shareablee Inc. , the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released an […]

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