Tag: NFL

Super Bowl Advertisers Ditch Politics — And It Resonates

Super Bowl advertisers may not have had a ring and a parade riding on the game, but the stakes were high. With NBC charging an average of $5.05 million for a 30-second spot (the network will make over $500 million on the game) and millions more spent on celebrity endorsements and production, brands shelled out big bucks with […]

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Social Trends from the Top 25 Brands of Q1 2016

The four most socially-engaged brands might not surprise you, but there are three new additions to our quarterly Top 25 U.S. brand rankings—including two that didn’t even exist a year ago. Overall, brands generated 10% more engagement in Q1 2016 compared with the same time period last year. That growth was driven by a 21% […]

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Social Best Practices from Super Bowl Advertisers

by Jack Weinstein We could argue all day about which Super Bowl 50 commercial was the “best.” Instead, I’ll just tell you which brands generated the most engagement on social media. The Super Bowl is no longer a one-night advertising opportunity. In recent years, brands have used social media in the weeks before the big […]

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Social Best Practices: Top Brands of 2015

by Jack Weinstein While there are many new additions to our 2015 Top U.S. Brands on Social report compared with last year, one thing remained the same: the three top brands were unchanged from 2014. National Geographic, the NBA and NFL topped our annual ranking for the second consecutive year. The magazine publisher turned social […]

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Social Best Practices: Moments That Matter

In this final installment of Shareablee’s three-part series on the social best practices from H1 2015, we examine key strategies that can be learned from the Sports category. So far in this series, we have addressed the state of social in the U.S. for H1 2015 overall, as well as how emojis have driven social […]

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