Tag: Nike

Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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Measuring What Matters in Your Social Media Strategy

Many brands measure their social performance by the number of fans and followers. As tempting as it may seem, just focusing on the number of fans or followers does not indicate the true size and value of a brand’s social community. Rather than focusing on potential fans, savvy social brands track and focus on quality […]

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