Tag: Oscars

The Oscars, Twitter, and Our New “Influencer Discovery” Tool

by Robert McEvily Kevin Hart, who was supposed to host last night’s Oscar ceremony – but who pulled out after sincerely apologizing to the LGBTQ community regarding homophobic comments he made in 2011 – has 34.9 million followers on Twitter. Show producers Donna Gigliotti and Glenn Weiss decided to forgo a host entirely. While watching […]

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Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

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Top 10 Media Publishers for February 2016: BuzzFeed a Star on Twitter

Originally posted on Adweek SocialTimes with Shareablee data In February, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 707 million actions from Instagram , 702 million from Facebook, 61 million from Twitter, and 14 million from YouTube (excluding views). The media publishing industry represented 22 percent of […]

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Can Social Media Predict Oscar Winners?

by Jack Weinstein Update, Feb. 29: Based on Facebook engagement since the nominees were announced, we correctly predicted that Leonardo DiCaprio would win the best actor Oscar for his performance in “Revenant.” Not surprisingly, the top post Sunday night from a publisher was about DiCaprio’s first Oscar win. BuzzFeed posted a short video congatulating DiCaprio, which […]

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The Social Red Carpet Season Wrap-Up

by Kara Lawson Shareablee conducted an analysis of the red carpet season’s biggest events on Facebook to see which brands, sponsors and advertisers dominated. Surprisingly, many sponsors did not publish any social content for the events they paid to sponsor. For example, at the Oscars, only half of the sponsors had any Facebook activity surrounding […]

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Which Brands Won the Oscars on Social and Why?

Shareablee conducted an analysis of The Academy Awards’ biggest moments on social, as well as the show’s sponsors and advertisers to see which of these brands showed stellar social performances during the awards show on February 22. Last year, Ellen DeGeneres took the social universe by storm with her Oscars’ selfie; but this year, Lady […]

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