Tag: Scream Queens

The Value of Social Media in Upfront Season

By Marc Berman Six weeks into upfront season and there is no shortage of broadcasters hawking their new and returning programming initiatives. Through May 18th (when The CW and NBC Universal Cable step to the stage), dozens of outlets – cable now, then digital and broadcast – present their plans to prospective advertisers, media buyers […]

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Scream Queens Wins New Fall TV Show on Social

by Marc Berman Ten weeks into the current TV season (through Nov. 30), Fox’s Scream Queens demonstrates the growing importance of social media. The Ryan Murphy dramedy tops the broadcast network newbies with more than 12.8 million total actions (post-level likes, shares, favorites, retweets and comments) on Facebook, Twitter and Instagram. Taking a page from […]

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