Tag: Social Best Practices

Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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Unpacking the Social Viewer: TV Best Practices

We presented the State of Social: TV 2015 webinar on Dec. 15. If you missed it, we’ve highlighted some of our favorite insights and the social best practices from the presentation. TV Industry Growth The TV industry generated 7.2 billion social actions (likes, comments, shares, retweets, dislikes and reblogs) on Facebook, Twitter, Instagram, YouTube and […]

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Social Best Practices of Shareable Content, Part 4: Storytelling

by Jack Weinstein Puppyhood is the story of a man and his new Cavalier King Charles Spaniel puppy. It’s a 3 1/2 -minute video produced by Buzzfeed for Purina. Max is walking down the street when he hears a dog bark through whatever he’s listening to on his headphones. He notices a sign in a […]

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Social Best Practices of Shareable Content, Part 3: Usefulness

by Jack Weinstein Facebook posts are getting more useful. And audiences are responding. In 2013 and 2014, the most-shared posts prompted people to share if they were proud of their daughter or had the best mother . That changed this year. In 2015, there was a noticeable increase in content that provided value. Seven of […]

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Social Best Practices of Shareable Content, Part 2: Emotions

by Jack Weinstein When KFC reintroduced its iconic brand ambassador Colonel Sanders earlier this year, it was more than just the beginning of a new ad campaign. It made an emotional connection with audiences using nostalgia . “The Colonel has always been at the core of everything we do here at Kentucky Fried Chicken,” said […]

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Social Best Practices of Shareable Content, Part 1: Social Currency

by Jack Weinstein Ever think about why you click “share” on Facebook? We wondered, too. In an effort to better understand what makes content shareable, we conducted a study to find out. Sharing is the most coveted of social actions. It’s also the most difficult to achieve, especially with increased competition in a consumer’s News […]

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What Marketers Can Learn from Consumer Food Brands

by Jack Weinstein Oreo unlocked the secret to Instagram engagement in November with the top 11 consumer food and grocery posts by highlighting the holiday season. It’s not as if the venerable creme-filled cookie came out of nowhere; Oreo is the second most-engaged consumer food and grocery brand this year behind Ben & Jerry’s. But […]

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Cooking Videos are a Recipe for Success on Social

Move over, Julia. There’s a new chef in town. Chefs, actually. But calling them chefs isn’t exactly accurate, either. Social media recipe producers? That doesn’t have the right ring. Whatever you call them, there’s a new group taking over Facebook. If 2014 marked the rise of social video , 2015 is the year that video […]

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The Secret to Winning Black Friday on Social

by Jack Weinstein Want to dominate social media in the lead up to the biggest shopping event of the year? Don’t mention it. Nordstrom far outpaced the competition on Facebook, Twitter and Instagram in November without once mentioning Black Friday or #blackfriday. In fact, only three of the top 10 performing department stores and big […]

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Learn What Drives Social Engagement in 2015

by Jack Weinstein On Tuesday, we presented Social Best Practices from Top Brands in Q1-Q3 2015 during Social Media Week Chicago , which runs through the end of the week. We had such a great time meeting social media professionals from all over the country. We hope everyone left with a few new social insights […]

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