Tag: social strategy

Aetna’s Social Media Director Talks Social Strategy, Co-branding & More

In a Q&A at Shareablee, John Murphy, Director of Social Media at Aetna, sat down with our VP of Client Services, Naomi Kent, to discuss global brand channels, the correlation between social media and sales, co-branding and crisis management. Murphy also spoke about how he uses Shareablee data to inform Aetna’s social strategy. *These views […]

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