Tag: Social Video

Improve Video Performance With Shareablee’s New Video Power Index (VPI)

As video content continues to grow across industries, measuring and understanding performance has never been more important. Just last month, 33% of user engagement was on video content and that video content made up only 9% of total content posted across all platforms. With this evolution in user behavior, companies need a better way to […]

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State of Local Media 2016

by Gloria Stitt This week I presented The State of Local Media from a social perspective, to a small group of Local Media TV folks representing some of the largest groups in the business.  The dialogue was thought provoking.  Here are some highlights: State of Local Media We focused social performance for Facebook, Twitter and […]

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Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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3 Lessons that Recipe Videos Taught Us About Social Engagement

by Jack Weinstein The popularity of recipe videos on Facebook is undeniable. Through Q1 2016, four recipe producers were among the 25 most-engaged brands on Facebook, Twitter, Instagram and YouTube. And 24% of the year’s top posts are recipe videos. We wanted to find out why they were so successful and whether we could apply […]

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Social Best Practices of the Top Facebook Live Videos: Part 3

by Jack Weinstein So far, we’ve introduced the social best practices of the Top Facebook Live videos of online publishers, TV shows and consumer brands. In Part 1 , we highlighted some examples of how video recipe publishers have successfully used Facebook Live to captivate audiences with artsy and fun content. We also showed how stars […]

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What Brands can Learn from Kohl’s and Chewbacca Mom

by Jack Weinstein Chewbacca Mom illustrates the power of social marketing. If you’re unfamiliar, Grand Prairie, Texas, woman Candace Payne posted a four-minute Facebook Live video on May 19. In it, Payne unveils a birthday present she bought for herself. A $20 Chewbacca mask that makes Wookiee noises when the wearer opens her mouth. Sounds […]

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Social Best Practices of the Top Facebook Live Videos: Part 2

by Jack Weinstein The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part. Sure, we’ve seen examples of celebrities taking audiences behind the scenes in social video content. But they’re scripted. They don’t seem genuine. Facebook Live doesn’t have that problem, […]

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