Tag: Target

The Rise of Twitter in Floral Prints

Target’s design collaboration with Lilly Pulitzer is the latest testimony to the power of real-time marketing, and Twitter. In this campaign, Target has utilized Twitter to provide up-to-the-minute information for the social shopper. Various brands in the fashion and retail industry are giving publishing power to platforms like Twitter, bypassing traditional mediums to make special, […]

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Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media.  There are literally thousands of tweets, posts and ads compelling us to “Save Early!”, “Preview the Holiday Gift Guide”, and hurry up because “Special Prices Start Now….” And […]

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