Tag: Tastemade

The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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3 Lessons that Recipe Videos Taught Us About Social Engagement

by Jack Weinstein The popularity of recipe videos on Facebook is undeniable. Through Q1 2016, four recipe producers were among the 25 most-engaged brands on Facebook, Twitter, Instagram and YouTube. And 24% of the year’s top posts are recipe videos. We wanted to find out why they were so successful and whether we could apply […]

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