Tag: The Dodo

National Geographic Marches On, or Why Your Publishing Brand Needs Instagram and Video

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

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The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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