Tag: Twitter

Lori Loughlin Deletes Twitter and IG Accounts

Via Reuters: BOSTON — Federal prosecutors charged 50 people on Tuesday in a $25 million scheme to help actresses Felicity Huffman and Lori Loughlin, CEOs and other wealthy Americans cheat their children’s way into elite universities, including Yale and Stanford. Federal prosecutors in Boston charged William “Rick” Singer, 58, with running the racketeering scheme through […]

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Conan Ups His Social Game (and So Should You)

by Robert McEvily So I’ve been poking around inside Shareablee’s PowerRankings, learning the ropes and getting my head around all its capabilities. Out of sheer curiosity, I compared the late night talk show hosts. Now, this is just the hosts themselves – their personal Instagram accounts, Twitter accounts, etc. This doesn’t include the social media […]

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The Oscars, Twitter, and Our New “Influencer Discovery” Tool

by Robert McEvily Kevin Hart, who was supposed to host last night’s Oscar ceremony – but who pulled out after sincerely apologizing to the LGBTQ community regarding homophobic comments he made in 2011 – has 34.9 million followers on Twitter. Show producers Donna Gigliotti and Glenn Weiss decided to forgo a host entirely. While watching […]

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2016 Elections: He said, She said, Whose video content is the most engaging?

by Nathalie Nuta In the weekend leading up to one of the most polarized elections of our modern history, President Obama joined Hillary Clinton’s campaign trail and mocked Donald Trump for having his Twitter feed confiscated by his campaign’s social team. So what’s really going on? Let’s Look at videos posted on Facebook: Donald Trump […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement onFacebook, Twitter, and Instagram from our first ranking of Olympic teams. They’ve generated nearly 9.6 million […]

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