Tag: USA Today

National Geographic Marches On, or Why Your Publishing Brand Needs Instagram and Video

If you’ve followed our 2016 Fact Book or 3 biggest lessons for CPG, it will be no surprise to find out that Instagram and video have become the engagement leaders in the social media universe. Today’s announcement of March’s Top 10 U.S. Media Publishers shows that that publishers who dedicate resources to Instagram and video […]

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3 Lessons that Recipe Videos Taught Us About Social Engagement

by Jack Weinstein The popularity of recipe videos on Facebook is undeniable. Through Q1 2016, four recipe producers were among the 25 most-engaged brands on Facebook, Twitter, Instagram and YouTube. And 24% of the year’s top posts are recipe videos. We wanted to find out why they were so successful and whether we could apply […]

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