Mindshare's Digital Insights Manager shares her expert opinion on the latest industry insights, agency best practices, and how key Shareablee metrics have helped her and the company in developing key insights for their clients.
Turner Sports, a broadcaster of major sports events, had difficulty quantifying its social value to upper management. Shareablee provided Turner with a 360-degree view of its performance historically, as part of a custom industry vertical and compared that with its competitive category.
PEOPLE magazine was looking for a solution that would help the magazine publisher optimize its strategy to increase social referrals to PEOPLE.com. With Shareablee, PEOPLE used data from its performance on Facebook, Twitter and Instagram to inform its social media strategy, which led to increased engagement, impressions and a spike in online traffic.