Category: Branded Video

The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Window Into the Future of Social Video

When looking at the future of video on social media, branded video and Facebook Live are at the forefront.

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What Brands can Learn from Kohl’s and Chewbacca Mom

by Jack Weinstein Chewbacca Mom illustrates the power of social marketing. If you’re unfamiliar, Grand Prairie, Texas, woman Candace Payne posted a four-minute Facebook Live video on May 19. In it, Payne unveils a birthday present she bought for herself. A $20 Chewbacca mask that makes Wookiee noises when the wearer opens her mouth. Sounds […]

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