Category: Finance Services

How Financial Services Brands can Succeed with Branded Social

by Jack Weinstein When thinking about brands whose social media strategies you could emulate, finance brands may not naturally come to mind. But you’d be wrong to disregard them. Finance brands actually grew almost twice as fast in terms of social engagement in Q1 2016 compared with the average U.S. brand (17% compared with 10%). […]

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Instagram Presents Greatest Growth Potential For Finance Brands

by Jack Weinstein Finance brands could benefit from investing in Instagram. Not only is Instagram the fastest-growing social media platform—engagement increased 74% on Instagram in 2015 compared with 8% on Facebook and 29% on Twitter for all brands—it’s also the least-used. Only half of all brands used Instagram in 2015. The percentage of finance brands […]

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Social Best Practices from Life Insurers

Shareablee recently conducted an analysis on the Financial Services industry to identify key social trends and best practices. In Q1 2015, the Financial Services industry saw a 32% growth over Q1 2014, driven by a 70% growth on Instagram. Video is also driving this substantial growth with a 282% increase in social actions on YouTube […]

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Social Best Practices for the Financial Services Industry

Shareablee recently presented the State of Social Financial Services webinar , showing that social share of voice grew 23% from January 2014 to October 2014 amongst Financial Services pages. Twitter experienced a dramatic 384% audience engagement growth, Instagram grew 134% and Facebook increased by 17%. However, engagement for all other categories grew by 126% in […]

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