Category: Local News

How To Make Facebook’s News Feed Algorithm Work for You: Four Tips from Local News

by Piers Mathieson and Matt Bologna Local TV stations have figured out how to create Facebook content that stays atop their audiences’ News Feeds, where it continues generating engagement. Before we unveil the secret, let’s first discuss how the News Feed works. Facebook ranks content using a complicated algorithm that attempts to discern which posts […]

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KTVI Smashes Competition In Social St. Louis

by NetNewsCheck Originally posted on NetNewsCheck with Shareablee data Tribune-owned KTVI is leagues ahead of its local media competition in social media according to Shareablee data, which shows a commanding lead in total actions and fans/followers, not to mention dominance on all three major platforms. There aren’t any gray areas in determining the social media […]

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The Top Daily Newspapers on Social

by Jack Weinstein Print media is alive and well, especially on social media. Daily newspapers generated 372 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram in 2015. That represents 116% year-over-year growth. By comparison, all social media engagement grew by 35% last year. National publications dominated the Top 20 with […]

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In Social Seattle, KIRO Lands The Biggest Punch

by NetNewsCheck Originally posted on NetNewsCheck with Shareablee data There are two titans swinging it out among local media outlets on social in Seattle, but for now Cox-owned KIRO is dealing the heavier blows than its close rival, Tegna-owned KING, according to data from Shareablee. On Seattle’s social media, there are two local heavyweights battling […]

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In Savannah, Ga., WEAS-FM Is Tops In Social

by NetNewsCheck Originally published on NetNewsCheck with Shareablee data When it come to social actions, Cumulus-owned WEAS, Savannah, Georgia’s urban radio station, outperforms other media in the country’s 91st largest market, according to Shareablee data. Raycom’s WTOC, the local CBS affiliate, ranks No. 2 in overall actions. WEAS FM, Cumulus Media’s urban radio station, ranked […]

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Timing Is Everything For WCNC’s Charlotte Social Lead

by NetNewsCheck Originally posted on NetNewsCheck with Shareablee data This week’s Social Scorecard looks at Charlotte, N.C. (DMA 24), where Tegna-owned NBC affiliate WCNC commands the lead in social media actions. Part of what puts it there is a knack for timing posts — especially videos — in a way that maximizes discussion and anticipation […]

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Social Best Practices from Local TV Stations

by Gloria Stitt A few weeks ago, Shareablee conducted a webinar on the State of Social in Local Media in which we identified industry-wide trends as well as best practices. After the webinar, we released an article discussing the key trends in the Local Media space. This post is Part Two, and looks at best […]

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The State of Local Media on Social

by Gloria Stitt Shareablee recently presented the State of Social: Local Media which addressed the core question: “Is social really an important piece to strategize about in the local space?” In 2014, social activity within the Local Media industry (specifically TV) grew 125%, a higher rate than the average US brand, which grew 108% in […]

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What is the Right Sweet Spot for Social Teasing of Local News?

by Tania Yuki, CEO & Founder of Shareablee via Lost Remote Since the start of 2013, local TV news audiences on Facebook have more than tripled, with 66 million people actively engaging with local TV content in June 2014, according to Shareablee, a social media rankings and analytics company. That’s nearly one third of the US […]

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