Category: Politics

Ellen is Tops, but Rachel Maddow Makes a Strong Social Impact

By Marc Berman One of the more notable items on television for the week of March 13th was The Rachel Maddow Show on MSNBC. On Tuesday, March 14, Maddow boldly promoted a “breaking” revelation, devoting the episode to President Donald Trump’s two-page 1040 tax form from 2005.   BREAKING: We’ve got Trump tax returns. Tonight, […]

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2016 Elections: He said, She said, Whose video content is the most engaging?

by Nathalie Nuta In the weekend leading up to one of the most polarized elections of our modern history, President Obama joined Hillary Clinton’s campaign trail and mocked Donald Trump for having his Twitter feed confiscated by his campaign’s social team. So what’s really going on? Let’s Look at videos posted on Facebook: Donald Trump […]

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Social Engagement Boost for Candidates Continues During Democratic Convention

by Jack Weinstein The most-engaged social media content last week related to the Democratic National Convention didn’t have anything to do with Hillary Clinton’s historic nomination as the first woman to be chosen by a major party for president. Like the Republican National Convention the week before, another speaker other than their party’s candidate stole […]

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GOP Convention Provides Social Bump for Candidates, Media

It’s no surprise that GOP presidential hopeful Donald Trump experienced a social engagement boost from the Republican National Convention last week in Cleveland. But how he got there is a bit uncharacteristic. Trump generated 36% of his total social engagement from video content, 3x as much as his weekly average this year. By comparison, Democratic […]

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Hillary Clinton Sets Social Web Afire

by Jack Weinstein Delete your account. Hillary Clinton’s response to a Donald Trump’s latest insult wasn’t the first time those three words had been tweeted, but it might be the most significant. Not only was it Clinton’s most engaged social post since she announced her candidacy April 12, 2015, it’s the most-engaged tweet by any […]

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Fox News Gets Debate Engagement Bump

by Jack Weinstein Fox News again took the top spot among media during a Republican presidential debate. The conservative news network, which hosted the 11th GOP debate Thursday night in Detroit, generated more than 1.5 million actions (likes, comments, shares and retweets on Facebook, Twitter and Instagram. That’s 256% more than the engagement generated by […]

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Conservative Media Among Most-Amplified Brands

by Jack Weinstein Conservative media publishers now make up one of the largest industry groups among the 25 most-amplified brands on social media. The Political Insider, Western Journalism, Breitbart and Rare joined the top 25 amplified brands in 2015. Only Fox News was was among the top 25 in the first half of 2015 and […]

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How Social Engagement Played Out Before the Iowa Caucuses

by Jack Weinstein Ted Cruz and Marco Rubio made the most significant gains during the Republican Iowa Caucus, winning and finishing third, respectively. And each candidate saw their audiences engage more frequently than their GOP challengers. Cruz and Rubio generated the highest average engagement per post (average number of actions on each post as a […]

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Social Engagement Declines for GOP Leaders

by Jack Weinstein In the last GOP debate before the Iowa Caucuses, social engagement declined for the party’s front-runners. Donald Trump and Ted Cruz both generated fewer total social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram on Jan. 28, debate day, compared with the day before. Trump’s engagement declined by 40% […]

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Trump Wins GOP Debate Engagement Battle

by Jack Weinstein If Donald Trump were to describe his social media victory in the aftermath of the sixth Republican Presidential Debate on Thursday, he’d probably say something like: “It wasn’t even close.” He would be right. Trump generated more than 1.5 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. […]

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