Category: Retail

DIY Stores Among the Most Socially Active Retailers

As the holiday shopping season wraps up, we examine why smaller DIY and home improvement stores are outperforming major retailers on social media. The trend toward crafting and do-it-yourself projects seems to resonate with shoppers across social networks.

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Designers, Retailers Capitalize on NYFW Buzz

by Jack Weinstein One of the top stories on social media during New York Fashion Week Autumn and Winter 2015 was inclusivity. Top stories celebrated designers using disabled models , including the first with Down syndrome . That continued during NYFW Spring and Summer 2016 with the ‪#‎NYFW4ALL campaign . During NYFW AW2016 , which […]

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The Secret to Winning Black Friday on Social

by Jack Weinstein Want to dominate social media in the lead up to the biggest shopping event of the year? Don’t mention it. Nordstrom far outpaced the competition on Facebook, Twitter and Instagram in November without once mentioning Black Friday or #blackfriday. In fact, only three of the top 10 performing department stores and big […]

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Retail Brands Play to Their Strengths on Social

by Jack Weinstein We’ve identified some social best practices that brands in different segments of the retail category have used to generate the most actions (likes, comments, shares, retweets, favorites) on Facebook, Twitter and Instagram during the first few quarters of the year. We’ve also highlighted a few important trends among retail brands. These insights […]

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Which Designers Won NYFW on Social?

by Kara Lawson and Herman Chen On September 18, 2015, WWD released a NYFW SS2016 ranking based on Shareablee’s data. The ranking and analysis showed that celebrities and video ruled New York Fashion Week. From September 10 – 17, 2015, Victoria Beckham was the top designer on social, capturing nearly 3.7 million total social actions […]

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Spotlight On: Fashion Bloggers and Co-Branded Social Content

In this continuation of Shareablee’s Spotlight On series, we will analyze the growth of Fashion Bloggers and the social success that brands and publishers have seen through co-branded posts with these bloggers. In H1 2015, Fashion Bloggers captured 693 million total social actions (likes, shares, comments and retweets) across Facebook, Twitter, and Instagram, a 20% […]

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The Rise of Twitter in Floral Prints

Target’s design collaboration with Lilly Pulitzer is the latest testimony to the power of real-time marketing, and Twitter. In this campaign, Target has utilized Twitter to provide up-to-the-minute information for the social shopper. Various brands in the fashion and retail industry are giving publishing power to platforms like Twitter, bypassing traditional mediums to make special, […]

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Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media.  There are literally thousands of tweets, posts and ads compelling us to “Save Early!”, “Preview the Holiday Gift Guide”, and hurry up because “Special Prices Start Now….” And […]

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