Category: Uncategorized

Vote on your favorite NCAA March Madness team this season with our March Madness Engagement Bracket

To Celebrate NCAA’s March Madness tournament, we’ve launched an exclusive partnership with OMNIGON, digital partners to many of the most important global brands in the sports, media and entertainment industries. Our first bracket will feature the first round of 64 teams and images of the team’s most popular posting to their social pages over the […]

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Politics and Plain Old Fun Resonate at the Oscars

By Marc Berman The Twitter boards, of course, went wild at the that very end of the lengthy 89th Annual Academy Awards telecast on Sunday when…the wrong film was announced as the Best Picture winner. But one particular tweet, perhaps, that exemplified the mood of note during the live telecast was… Ready to watch #Oscars2017, […]

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The 59th Annual Grammy Awards: Strong Social Media Presence Coupled with Minor Growth in the Traditional Ratings

Yes, there is something that can actually beat The Walking Dead on AMC. Music’s biggest night, The 59th Annual Grammy Awards, airing on CBS and featuring five wins for Adele (including the top categories of Album, Record and Song of the Year ), swept the night of Sunday, Feb. 12th, as expected, in the traditional […]

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Super Bowl LI: The Stats and the Social Media Impact

By Marc Berman In one of the most stunning upsets in the history of the Super Bowl, Fox Sports is touting New England’s 34 to 28 victory over Atlanta in Super Bowl LI as the most-viewed program in television history. A total audience of 172 million viewers tuned in for all, or part, of the […]

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Nonprofits Unleash The Power of Instagram For A Cause

We recently teamed up with PR News Pro, The how-to resource for communicators, to explore how nonprofit organizations are leveraging Instagram to increase engagement and awareness amongst their followers. The study looked at over 30 of the top non-profits including the San Diego Zoo, Make–A–Wish America, The Nature Conservancy, and PETA during Q2 of 2016. […]

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How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

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Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

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3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers. Today’s hottest brand ambassadors are self made. These social influencers got their starts by posting online reviews or funny videos. That may not sound very impressive, […]

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3 Things I’m Excited About from F8

by Tania Yuki The Next Wave of Video: Live, 360 While audiences still matter, social video of the future will be less about optimizing for discovery and more about creating space for human connection and community. Rather than being the discussion at the watercooler the next day, the video experience is the watercooler—the proverbial campfire […]

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Ranking the Top NCAA Tournament Sponsors on Social

by Jack Weinstein Villanova was crowned the 2016 NCAA Tournament champion on the court after defeating North Carolina on a three pointer at the buzzer Monday night. But what about the social media brand champion? Shareablee examined the most-engaged branded NCAA sponsor posts related to the tournament to identify the social best practices that generated […]

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