In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Instagram captured majority of the growth in engagement, increasing by 94% from 9.7 billion actions in H1 2014 to 18.8 billion in H1 2015. The Shareablee Fact Book explores the platforms categories, brands and content steering the growth of the social web. For marketers, it also unpacks key drivers of engagement.
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|Part 1: Overall Growth||Part 3: The Big List|
|Part 2: Category Killers||Part 4: Top Content|
The total volume of Facebook, Twitter and Instagram actions (reactions, comments, shares, retweets and likes) grew 52% year over year. Instagram is growing at a faster rate and surpassing Facebook in total engagement.