This 29-page e-book will highlight overall growth across social platforms, category winners, top brands and content across each channel.
In the first half of 2015, the luxury industry outpaced the growth of U.S. brands, increasing 94% year over year compared to 53% for all U.S. social pages. The Shareablee State of Social: Luxury Industry Fact Book for H1 2015 unpacks the social growth of the industry, reveals the categories and brands that are propelling the industry forward and examines the content that is resonating most with consumers.
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|Part 1: Industry Trends||Part 2: Top Brands|
|Part 3: Share of Voice||Part 4: Content by Platform|
The total volume of Facebook, Twitter, Instagram and YouTube actions (reactions, comments, shares, retweets, likes and dislikes) grew 94% year over year. Instagram dominates total engagement taking up 80% of the entire social pie.