State of Social Influence in 2019

What was it about?

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What was it about?

Investment in influencer by advertisers and marketers continues to grow but what content is having the most success and why?

Learn how the creator trend has matured in 2019 and what is driving returns on investment in standout campaigns across beauty and fashion, food and sport.

In this session our Sr. Product Manager Ann Sciandra, together with our Executive Director of Media & Entertainment Solution Brad Tribucher will detail:

  • Choosing the right influencer and assessing their value
  • Competitive intelligence on the celebrity versus micro influence approach
  • Insights across influencer genres in the US, Europe and LatAm
  • Organic posting versus branded content, what's working and who's partnering with who

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