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Madison Busick Madison Busick

IGTV drives 411 Million of the 10.2 Billion Engagements on Instagram in the US in December so far

The Walt Disney Company is the leader in IGTV actions with a total of 14.8 million engagements, and Group Nine Media, driven largely by The Dodo, saw the highest actions per post for IGTV at 99.4 thousand actions.

Netflix took the top spot for Streaming and TV Networks on IGTV, with 5.3 million actions, followed by NBC and Comedy Central who drove 3M and 2.6M IGTV actions respectively. Disney+ (in spot eleven) lead in IGTV actions per post, with an average of 61 thousand actions.

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