Published on Jan 13th, 2020
Thursday 9 January, 2020, New York NY: The global social measurement leader, Shareablee today released its Power Rankings showing the top 100 Media organizations in the United States accounted for more than 43.3 billion Cross Platform actions on Instagram, Facebook and Twitter in 2019.
The US Media 100 Index 2019 recorded a 20% rise in Instagram actions, and 12% rise in Twitter actions. There was also 12% rise in Cross Platform actions compared to the same Index in 2018.
The Walt Disney Company leads the ranking with 6.5 billion cross platform actions or a 15% increase on the same metric last year. It's followed by AT&T with 5.1 billion actions, up 22% and the National Basketball Association rounds out the top 3 with 3.4 billion or a 6% rise in CP actions.
In fourth and 5th place, at 2.4 billion and 2.3 billion cross platform actions respectively were the National Football League which recorded a remarkable 22% rise and Comcast Corporation also up 1% on its 2018 total CP actions.
Recording over 1 billion actions each were also Barstool Sports, Fox Corporation, and Viacom CBS. See the full rankings below for further detail.
Shareablee CEO Tania Yuki said there was also a very strong trend towards video with a 10% rise on Cross Platform video actions across the top 100 US Media companies.
"The US Media category saw 17.6 billion videos posted to Facebook, Instagram and Twitter from the start of January to the end of December. Some of the top performers increased their video actions by a massive 50 percent and it will be interesting to see if this trend can be sustained in 2020," Ms Yuki said.
"We also saw many companies post less content but drive more engagement from each piece of content which reflects a closer alignment with their audience interests and affinities. This is the key to sustainable social media strategies, content underpinned by detailed measurement and analytics on performance, to ensure they secure reach and engagement in this highly competive market," she said.