Published on Jul 9th, 2019
Tuesday 9 July, New York, NY: Shareablee today released a snapshot of the Top 10 Branded Content posts on Instagram by advertisers and publishers over the first 6 months of 2019, showing they attracted more than 21.4 million actions between them.
The announcement comes as Shareablee expands its world leading Partnerships tool to all Instagram sponsorship and publisher data.
The Selena Gomez partnership with active footwear company Puma was the top IG post with 5.7 million actions (see Table A).
Cristiano Ronaldo featured twice in the rankings at 2nd and 3rd place with his promotion of his CR7 menswear company and a tourism partnership with the island of Madeira together garnering a combined 7.9 million actions between them.
Gal Gadot also featured twice in the ranking in the 8th and 10th spots with branded content posts for Revlon accounting for 1.4 million actions.
The Top 10 posts by publishers accounted for 2.4 million total actions between them with 8 out of the ten posts being video. Sports media publisher House of Highlights dominated the rankings in 1st, 2nd and 4th position with its Taco Bell branded content attracting a combined 1.08 million actions (see Table B).