Influencers Drive Pride Social to More Than Double Last Years Activity

Published on Jul 3rd, 2019

Wednesday 3 July, New York, NY: Shareablee today released the social media data on Pride 2019 in the United States showing the annual month long festival recorded more than two and half times last year's activity with Influencers accounting for 64% of all social engagement.

From June 1 to June 30, there were more than 80 million actions linked to Pride month on Facebook, Twitter and Instagram, up from 31 million for the same timeframe last year.

Instagram led overall activity numbers, with 70 million actions, followed by Facebook with six million actions and Twitter with four and a half million.

The top 10 Influencer posts on Instagram alone accounted for almost 20% of total Instagram engagement. The top IG post was from James Charles which attracted 2.46 million actions, followed by Lele Pons with 1.95 million actions and Lady Gaga with 1.75 million actions.

The top Facebook post was by Ellen DeGeneres with 93,930 total actions, while on Twitter, a response by former President Barack Obama to Jiwandeep Kohli's Pride tweet attracted 666,636 total actions.

Approximately 40% of the total engagement for Pride Month happened in the last week of June, leading up to the nation's biggest parade in NYC on Sunday the 30th where engagement peaked at 19 million (see graph in the bottom).

Shareablee CEO Tania Yuki said the massive rise in engagement numbers reflected the momentum behind influence, particularly on Instagram.

"Pride 2019 is a great example of social helping to grow a sense of community, in this case a global one," Ms Yuki said.

"The values which drive successful influence are trust, authenticity and relevancy - not to mention powerful images like those we saw over the past month." she said.

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