Published on Sep 11th, 2019
Tuesday 10 Sept, 2019, New York, NY: Social media activity surrounding the MTV Music Awards has highlighted the ability of a major event to boost engagement across platforms, according to the latest rankings from global measurement leader Shareablee.
Shareablee's ranking of social actions by the Top 10 US networks for August was led by ESPN with 162.6 million actions including 89.4 million video actions on Facebook, Twitter and Instagram.
It was followed by Netflix with 101.7 million actions and 48 million video actions, while E! News rounded out the top 3 with 51 million actions, 8.1 million of which were video actions. The metric which set the top 3 apart was the Actions to Fan Index metric, in which they each recorded more than 3 times the category average.
Rising by one place each in the top 10 were ABC, NBC and Telemundo to positions 4, 5 and 6 respectively. ABC's result included the second highest number of video views on Facebook by any US Network over the month, at 750.4 million views.
MTV jumped 12 places into 9th position, with a 30% increase in content on last month led by video and images from the music awards which pushed its total actions to 24.5 million in August.
MTV's top two social posts on Instagram were videos of Shawn Mendes and Camila Cabello, with their performance video attracting more than 1.05 million views. It's leading posts on both Twitter and Facebook were video clips of Lizzo's performance at the awards night which generated 9.3 million views on Facebook alone.
Top performing Primetime programs on social during the month included Grey's Anatomy with 5.4 million total actions as it built towards its new season launch in September, Bachelor in Paradise with 3.7 million total actions and America's Got Talent with 3.4 million total actions.
Shareablee CEO Tania Yuki said overall social actions by US TV Networks in August had exceeded those for the same period last year by 14%
"We expected a softening of activity at the end of summer as networks build up to their Fall TV line up but this year has shown an increase in social engagement, which indicates high interest for the new Fall TV lineup," Ms Yuki said.
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