Published on Aug 26th, 2015
NEW YORK , Aug. 26, 2015 / PRNewswire / -- Shareablee Inc. , the leading social media benchmarking and audience analysis firm, today announced that Bloomberg L.P. will begin carrying Shareablee's social media data on the retail industry on the Bloomberg Terminal beginning September 2015.
As part of the partnership, Shareablee will provide key social media growth and engagement metrics across four retail categories and 134 public retail brands to Bloomberg L.P. The data will be available to institutional investors through the Bloomberg Professional service. As digital commerce outpaced offline retail growth by 7X in Q1 2015 1 (comScore), it is now more important than ever for analysts to understand if companies are adapting to the opportunity presented by digital—or not—as this can massively effect earnings.
"Social media data, delivered at scale, offers the opportunity for analysts to get a pulse on how consumers are reacting to brands—their enthusiasm for products, their loyalty and ultimately, their likelihood to buy," said Shareablee's founder and CEO, Tania Yuki . "The Bloomberg/Shareablee partnership provides enormous value for anyone seeking to understand brand health, industry trends, and will help drive informed decisions in the competitive, fast-moving financial markets."
1 comScore (2015). State of the U.S. Online Retail Economy in Q1 2015 [PowerPoint slides]. Retrieved from https://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/State-of-the-US-Online-Retail-Economy-in-Q1-2015