Shareablee Launches New Brand Affinity Product

Published on Feb 17th, 2016

NEW YORK , Feb. 17, 2016 / PRNewswire / -- Shareablee Inc. , the leading authority on audience intelligence, competitive benchmarking and actionable insights, announced today the launch of a comprehensive portfolio of products enabling media companies, planners and brand advertisers to understand the category, brand and content overlap of real consumer engagement across social media platforms. These features were specifically designed to help media companies demonstrate the value of their audiences, and to help advertisers explore content-driven opportunities and media and influencer partnerships based on their audiences' true interests and behavioral affinities.

"Shareablee is an emerging standard for measuring social media engagement across platforms with its third party data, competitive insights, and dashboards to streamline reporting," said Pam Kelly , Vice President, Digital Research, FOX Sports Digital. "With Shareablee, FOX Sports can demonstrate its place as one of the leaders in social video engagement."

"Shareablee's comprehensive data and deep understanding of the media vertical were the key deciding factors in our selection of the social analytics product," said Apryl Pilolli , manager of social media analytics at Cox Media Group. "Using Shareablee's data and insights, we will be able to track and implement successful social strategies across all our properties, enabling us to grow engagement and increase audience loyalty."

Shareablee, which launched in February 2013 , became the first industry-level measurement solution for media companies and brands wanting to understand the impact and effectiveness of their social campaigns. The platform is now available globally, with clients in 15 countries worldwide.

"The explosive growth we have experienced in the past three years at Shareablee is a clear signal of the importance placed by media companies and brand advertisers alike on cross-platform, third party measurement on platforms such as Facebook, Instagram, Twitter and more," said Shareablee Founder and CEO Tania Yuki . "As the first company to take a true audience-centric, census approach to measuring all owned content across the major social networks, Shareablee continues to bring innovation to this fast-growing space. Our continued commitment to shedding light on consumer behavior is aimed at ensuring that companies succeed at monetizing, and measuring the value of, their growing investments in this market."

Shareablee currently captures the real-time interactions of over 600M consumers against its global dictionary of brands, publishers, TV shows, celebrities and more. The company marks its third anniversary in February with a 300 percent revenue growth in 2015 and 200 clients. Shareablee's roster of platform clients consists of many of the top media companies and brands, including the NBA, Sinclair, Warner Bros, Hulu, NBC, AOL, and Luxottica. The platform also includes subscribers from leading ad agencies represented by Publicis Group, WPP, and Interpublic Group.

In April 2015 , Shareablee was named a Unilever Foundry Award winner, and in May 2015 , the company was listed among EContent's Trendsetting Products of 2015 .

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