Published on Jul 22nd, 2015
NEW YORK, NY, Jul 22, 2015 ( Marketwired ) -- Shareablee Inc., the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media, today announced the launch of its Facebook social impressions metrics data for more than 100,000 global brands across 300 industries and 25 countries. This is the first time marketers have access to defined industry-standard metrics for social impressions, allowing them to benchmark the performance of their organic, earned and promoted social content against their industry and competitive categories.
As the world's largest organized system of brand performance data across social media networks, Shareablee is providing impressions data for brands to measure and predict the efficacy of their social content marketing in the same way they measure digital media campaigns. This gives marketers unparalleled insight into how their social content drives ROI.
"Our social impressions data, which considers correlations between content, engagement, impressions and spend, helps marketers better unpack their performance, understand how many impressions they need to maximize ROI, where best to place their social marketing budgets, and know what steps they need to take to change the outcome of their campaigns," said Tania Yuki, founder and CEO of Shareablee.
Driven by product innovation and an increased demand for social media intelligence, the company's client base grew by more than 450 percent during Q1 2015, with leading brands such as Time Inc., HBO, Turner Sports, NBA, Johnson & Johnson, Aflac, and Samsung, and others partnering with Shareablee to increase their social performance and drive business value. In the past 18 months, the company grew staff size by 400 percent and expanded its client base to 10 countries including Canada, Mexico, Australia, Brazil, Argentina, Colombia, Vietnam, France, Germany and the United Kingdom. Shareablee was recently honored as a Unilever Foundry50 company at the Cannes Lions International Festival in June, and was named by Econtent magazine as a Trendsetting Product of the Year for 2015.
"Shareablee is an invaluable tool that has helped fuel our social media growth over the past year," said NBA Senior Vice President, Digital Media, Melissa Rosenthal Brenner. "With Shareablee, we have deep insights and analytics into our performance, and best practices in reaching our more than 800 million combined likes and followers around the world."