Shareablee Ranks Top Ten TV Networks in October 2015

Published on Nov 17th, 2015





NEW YORK, Nov. 17, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released an October ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 542.4 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. Engagement for TV networks increased 7 percent compared to September 2015, driven by a growth of 35 percent on Instagram and 15 percent on Twitter.

AMC broke into the Top Ten in October, driven by the premiere of The Walking Dead which has been the top primetime TV show since its premiere on October 8th. ABC ranked number one on Facebook with 33.3 million actions and scored the top engaged broadcast show in October overall: America's Funniest Home Videos. ABC also captured the most social amplification (shares and retweets) of any TV network with 7.8 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 1.4 million actions excluding views, MTV ranked number one on Tumblr, and ESPN ranked number one on Twitter and Instagram with 11.2 and 55 million actions, respectively. Fox News topped the news category with 29.6 million actions. Esquire grew 256 percent, the largest growth in the TV Network category during the month of October, driven by Car Matchmaker's viral video post which captured over 2,400 percent more engagement than the average Esquire network post.























































































































Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence


October 2015



Rank



Network



Total


Actionsi


Facebook


Twitter


Instagram


YouTube


Tumblr



Total


Contentii


Facebook


Twitter


Instagram


YouTube


Tumblr



Actions to
Fans Indexiii


Facebook


Twitter


Instagram


YouTube


Tumblr



Fans &
Followersiv


Facebook


Twitter


Instagram


YouTube


Tumblr



Category Average



6.5M



3,571



100



35.5M



1.



ESPN



92.4M



19,695



411



123.3M



2.



ABC



46.2M



21,757



127



199.2M



3.



NBC



40.9M



22,111



136



164M



4.



Telemundo



30.4M



16,652



398



42M



5.



Fox News



29.6M



13,394



463



35.2M



6.



MTV



27.4M



8,218



101



147.7M



7.



Univision



25.4M



18,908



252



55.2M



8.



AMC



25M



2,087



205



66.8M



9.



E!



23.6M



7,783



267



48.4M



10.



FOX



22.6M



11,941



34



367.7M






 



















i Total actions metric includes the total volume of post-level likes, shares, retweets, comments, reblogs and dislikes for all properties under each brand across platforms.



ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.



iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not include Tumblr.)



iv Total fans/followers includes average fans/followers for all properties under each brand as of October 31, 2015. (Does not include Tumblr.)






Other notable findings include:

  • The Top Five TV shows by engagement: SportsCenter, ESPN (51.9 million actions), The Walking Dead, AMC (22.4 million actions), America's Funniest Home Videos, ABC (7.6 million actions), Today Show, NBC (7.1 million actions), Good Morning America, ABC (5.7 million actions)

  • The Top Five TV Networks on Facebook: ABC (33.3 million actions), NBC (29.5 million actions), Fox News (27.4 million actions), Telemundo (27.2 million actions), ESPN (26.2 million actions)

  • The Top Five Networks on Twitter: ESPN (11.2 million actions), ABC (3.2 million actions), NBC (2.6 million actions), FOX (1.9 million actions), MTV (1.9 million actions)

  • The Top Five Networks on Instagram: ESPN (55 million actions), ABC Family (13.8 million actions), AMC (12.5 million actions), E! (12.4 million actions), MTV (10.8 million actions)

  • The Top Five Networks on YouTube (excluding views): NBC (1.4 million actions), FOX (987.1 thousand actions), ABC (707.5 thousand actions), CNN (272.1 thousand actions), HBO (220.1 thousand actions)


About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Nathalie Nuta

Nathalie.nuta@shareablee.com

SOURCE Shareablee Inc.



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