Shareablee Releases Social Media Publisher Ranking for July 2014

Published on Aug 14th, 2014





NEW YORK, Aug. 14, 2014 /PRNewswire/ -- Shareablee Inc (https://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Media Publisher Ranking. The July ranking reveals 17 percent growth over the past month in audiences engaging with publishing properties on social media in the US, with a total volume of 322M actions generated on Facebook.

National Geographic led the top 10 ranking, drawing 46.4M engaged actions across Facebook, Twitter and Instagram. Of the top 10, Bleacher Report engaged the most people on Facebook (6.5M), followed closely by BuzzFeed and The Huffington Post.

 

























































































































Shareablee Social Media Publisher Ranking July, 2014



Publisher



Total Actionsi


Facebook,
Twitter,
   Instagram   
(000)



Unique


 Engaged


 Audienceii


 (000)



% Actionsiii


Facebook



% Actions


Twitter



% Actions


Instagram



Industry Average



609



274



67.67%



4.06%



28.27%



1



National Geographic



46,411



2,718



8.79%



0.24%



90.96%



2



The Huffington Post



12,810



6,052



94.19%



5.20%



0.61%



3



Bleacher Report



12,075



6,594



93.01%



6.02%



0.96%



4



E! Entertainment



10,534



3,268



49.97%



6.19%



43.84%



5



BuzzFeed



8,638



6,029



89.88%



7.95%



2.17%



6



M Magazine



5,054



4,356



99.43%



0.31%



0.26%



7



People.com



4,713



2,467



88.94%



4.12%



6.93%



8



ELLE Magazine



4,487



1,705



89.77%



6.76%



3.48%



9



Harper's Bazaar



4,403



1,056



87.02%



2.99%



9.99%



10



House Beautiful



4,280



2,070



99.46%



0.33%



0.21%



 


i The total actions metric includes post-level likes, shares, favorites, retweets and comments.
ii Unique engaged audience is the number of people who engaged with the property on Facebook in the report month.
iii The % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to the specified social media platform.






 

The top performing publisher categories ranked by volume of social media actions on Facebook were:

1.    Entertainment (59M)
a.    BuzzFeed (7.8M)
b.    People.com (4.2M)
c.    TMZ (3.7M)

2.    General News (29M)
a.    The Huffington Post (12.1M)
b.    TIME (3M)
c.    The Guardian (1.6M)

3.    Fashion and Style (22.5M)
a.    ELLE Magazine (4M)
b.    Harper's Bazaar (3.8M)
c.    Marie Claire (3.3M)

Fastest growing categories by volume of social media actions were:

1.    Automotive – 58.13%
Driven largely by Road & Track and Car and Driver.

2.    Entertainment – 30.88%
Fastest growing properties for the category were Variety, The Hollywood Reporter and OK!
Magazine
, which grew 564%, 374% and 275%, respectively.

3.    Business and finance – 25.64%
Fastest growing titles were Forbes, Barron's and Money Magazine with 509%, 89% and 88%
growth, respectively.

The Shareablee Social Media Publisher Ranking is made available shortly after the end of each month. To subscribe to Shareablee rankings, please visit https://www.shareablee.com/insights. Members of the press, please register at https://www.shareablee.com/press for advanced access.

About the Shareablee Social Media Publisher Ranking
The Shareablee Social Media Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. Shareablee's rankings are designed to shed light on measuring what matters as the media ecosystem matures. To subscribe, please visit https://www.shareablee.com/insights.

About Shareablee Inc
Launched in 2013, Shareablee Inc (https://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

SOURCE Shareablee



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