Shareablee Releases Social Publisher Ranking for October 2014

Published on Nov 6th, 2014





NEW YORK, Nov. 6, 2014 /PRNewswire/ -- Shareablee Inc. (https://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking. The October ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 412.5M actions generated on Facebook, 27M on Twitter and 185.5M on Instagram.

National Geographic led the top 10 ranking for the fifth consecutive month, drawing 67.8M engaged actions across Facebook, Twitter and Instagram. Of the top 10, Billboard had the highest growth in engagement (30%) followed closely by Entertainment Weekly (26%).

Publishers' social activity is expanding across the various platforms, especially shown by the increased share of voice on Instagram. Since August, total actions on Instagram have grown by 22%. In October, the Fashion & Style (7.1M) and Entertainment (3.3M) publishing categories have the largest number of total actions on Instagram.

 


































































































































Social Publisher Ranking


Top US Print and Online Publishers


October 2014



Publisher



Parent Company



Total Actionsi
Facebook
Twitter
Instagram
(000)



Unique Engaged Audienceii
Facebook


(000)



% Actionsiii
Facebook



% Actions
Twitter



%
Actions
Instagram



Industry Average



661



321



65.98%



4.32%



29.70%



1



National


Geographic



National Geographic Society



67,812



3,313



9.20%



0.23%



90.57%



2



The Huffington


Post



AOL



13,258



7,170



94.39%



4.18%



1.44%



3



BuzzFeed



BuzzFeed, Inc.



11,036



6,542



79.26%



11.35%



9.38%



4



Billboard



Prometheus


Global Media



8,927



6,376



90.60%



7.44%



1.95%



5



Bleacher Report



Turner Sports



8,031



3,626



69.69%



22.12%



8.19%



6



J-14 Magazine



Bauer Publishing



7,493



3,291



98.94%



0.80%



0.26%



7



People.com



Time Inc.



7,369



3,533



88.67%



3.26%



8.07%



8



Us Weekly



Wenner Media



5,896



3,681



90.96%



2.52%



6.52%



9



Entertainment


Weekly



Time Inc.



5,403



3,971



94.91%



3.68%



1.41%



10



Vogue



Conde Nast



5,246



667



23.53%



2.73%



73.73%






 










i The total actions metric includes post-level likes, shares, favorites, retweets and comments.


ii Unique engaged audience metric references the number of people who engaged with the brand on Facebook.


iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.






The top performing publisher categories ranked by volume of social media actions across all platforms were:

1.    Entertainment (72.52M)
a.    BuzzFeed (11.04M)
b.    Billboard (8.93M)
c.    People.com (7.37M)

2.    General News (40.62M)
a.    The Huffington Post (13.26M)
b.    TIME (4.80M)
c.    The New York Times (4.76M)

3.    Fashion & Style (22.50M)
a.    Vogue (5.25M)
b.    Harper's Bazaar (3.92M)
c.    Cosmopolitan (3.44M)

Fastest growing categories by volume of social media actions were:
1. Sports – 315%
Fastest growing title was Sports Illustrated with 80% growth.

2. Auto – 75%
Fastest growing properties for the category were Yahoo! Autos, Car and Driver and Automobile Magazine, which grew 1,363%, 65% and 54%, respectively.


3. Fashion & Style – 74%
Driven largely by Yahoo! Shine and Refinery29 with 191% and 55% growth, respectively.


The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit https://shareablee.wufoo.com/forms/download-the-publisher-rankings/.

To subscribe to Shareablee rankings, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.

Members of the press, please register at https://www.shareablee.com/press for advanced access.

About the Shareablee Social Publisher Ranking
The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. To subscribe, please visit https://shareablee.wufoo.com/forms/subscribe-to-the-shareablee-newsletter/.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (https://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

SOURCE Shareablee



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