Shareablee Releases Social Publisher Ranking for September 2014

Published on Oct 9th, 2014





NEW YORK, Oct. 9, 2014 /PRNewswire/ -- Shareablee Inc. (https://www.shareablee.com), the leading social media benchmarking and audience engagement analysis firm, released today its monthly Social Publisher Ranking. The September ranking reveals audiences engaging with publishing properties on social media in the US, with a total volume of 359M actions generated on Facebook, 24M on Twitter and 177M on Instagram.


National Geographic led the top 10 ranking for the fourth consecutive month, drawing 63.46M engaged actions across Facebook, Twitter and Instagram. Of the top 10, The Huffington Post engaged the largest audience on Facebook (12.35M), followed closely by BuzzFeed (10.51M) and Bleacher Report (8.55M). TMZ entered the top 10 for the first time with 5.16M total actions.

 


































































































































Shareablee Social Publisher Ranking


Top US Print and Online Publishers


September 2014



Publisher



Parent Company



Total Actionsi    


Facebook


Twitter


Instagram


(000)



Unique Engaged Audienceii


Facebook


(000)



% Actionsiii


Facebook



% Actions


Twitter



% Actions


Instagram



Industry Average



635



296



63.63%



4.38%



31.99%



1



National Geographic



National Geographic Society



63,463



3,502



9.92%



0.25%



89.83%



2



The Huffington Post



AOL



12,350



8,957



94.14%



4.85%



1.01%



3



BuzzFeed



Buzzfeed, Inc.



10,509



5,241



79.44%



12.90%



7.66%



4



Bleacher Report



Turner Sports



8,552



4,658



73.32%



19.06%



7.62%



5



People.com



Time Inc.



8,411



5,241



88.10%



3.84%



8.06%



6



J-14 Magazine



Bauer Publishing



7,331



3,732



99.08%



0.53%



0.39%



7



Billboard



Prometheus Global Media



6,868



3,657



87.25%



7.86%



4.90%



8



Hollywood Life



PMC



5,175



3,338



93.98%



0.47%



5.55%



9



TMZ



Time Warner



5,160



3,080



88.82%



10.99%



0.19%



10



Us Weekly



Wenner Media



5,036



3,796



88.32%



3.17%



8.51%






 










i The total actions metric includes post-level likes, shares, favorites, retweets and comments.


ii Unique engaged audience metric references the number of people who engaged with the brand on Facebook.


iii % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.






The top performing publisher categories ranked by volume of social media actions across all platforms were:

1.    Entertainment (76.22M)
a.  BuzzFeed (10.51M)
b.  People.com (8.41M)
c.  Billboard (6.87M)

2.    General News (38.08M)
a.  The Huffington Post (12.35M)
b.  TIME (4.37M)
c.  The New York Times (3.46M)

3.    Fashion & Style (22.33M)
a.  Vogue (4.91M)
b.  Harper's Bazaar (3.58M)
c.  Cosmopolitan (3.08M)

Fastest growing categories by volume of social media actions were:

1.    Family – 38%
Fastest growing titles were FamilyFun Magazine and Family Circle with 249% and 53% growth,
respectively.

2.    Women's Interest & Lifestyle – 27%
Fastest growing properties for the category were Working Mother Magazine and SELF Magazine,
which grew 269% and 66%, respectively.

3.    Business & Finance – 19%
Driven largely by Fortune with a 116% growth.

The Shareablee Social Publisher Ranking is made available shortly after the beginning of the following month. To access the full rankings that include breakouts across publishing categories, please visit https://www.shareablee.com/publisherrankings.

To subscribe to Shareablee rankings, please visit https://www.shareablee.com/insights.

Members of the press, please register at https://www.shareablee.com/press for advanced access.

About the Shareablee Social Publisher Ranking
The Shareablee Social Publisher Ranking provides advertisers with a data-driven assessment of publishers' social media power. Shareablee's rankings are designed to shed light on measuring what matters as the media ecosystem matures. To subscribe, please visit https://www.shareablee.com/insights.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (https://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

(Note to editors: To receive early notification of rankings before they are distributed over the wire, please register for press access at https://www.shareablee.com/press)

SOURCE Shareablee



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