Published on Jul 9th, 2019
July 8, New York, NY: The highly anticipated third season of Stranger Things, helped boost Netflix 3 places to sit 3rd on Shareablee’s latest ranking of the most socially engaged TV Networks in the United States.
The global leader in audience-based social data today released its June ranking of the Top 10 US TV Networks, representing a total of 611.5 million actions for the month across Facebook, Twitter and Instagram.
Netflix recorded a 28% increase in Cross Platform actions largely relating to Strangers Things content. Four out of the top 5 posts on Instagram and three out of the top 5 posts on Facebook were Stranger Things related. The science fiction series accounted for a combined 5.1 million actions on Instagram and more than 1 million actions on Facebook.
ESPN maintains its strong lead with 248 million cross platform actions increasing by 8% on May with stronger performance in Video Actions on Facebook (11%) and Twitter (18%) off the back of the NBA Finals.
Univision and TNT also jumped 3 places to re-enter the Top 10 in June. Univision displayed strong growth in their Facebook video actions, increasing 17% for the month of June. TNT’s growth was backed by their top Facebook post relating to the Toronto Raptors, NBA Champions.
Telemundo’s cross platform video actions rose 31% overall to help push it 2 places up the rankings, similarly CNN rose 2 places with an increase of 7% in Facebook video actions.
NBC was notable for being ranked 5th overall but recording 3rd highest in the metrics of Shares, Video Views and Video Actions (full table below).
Shareablee CEO Tania Yuki said the unifying factor amongst all of the networks which recorded strong growth was a focus on video on platforms like Facebook.
“The increase in video actions shows networks are seizing on cyclical opportunities like finals seasons to translate some of their traditional audiences into social platform engagers,” Ms Yuki said.
“The driver of improved engagement is granular visibility on the receptiveness of audiences to well targeted content across platforms,” she said.
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