Published on May 14th, 2015
Shareablee announced today that social media engagement for The Hollywood Reporter and Billboard grew by 976 percent and 558 percent, respectively, compared to Q1 2014, topping out at 35 million actions (i.e., post-level likes, shares, comments, favorites, and retweets) across Facebook, Twitter and Instagram. As a result, The Hollywood Reporter and Billboard saw social referrals grow by 328 percent and 874 percent, comparing Q1 2014 to Q1 2015, respectively, which translates into more than 20 million visits per month to their websites through social channels. The media leader's dramatic growth in social reach, engagement and referral traffic was driven by a "social push" strategy that included key insights and analytics gleaned from the Shareablee platform.
In February, The Hollywood Reporter and Billboard saw its biggest increase in social engagement, growing by 1,228 percent and 705 percent, respectively, compared to the same period in 2014. This growth was driven by the combined 2.5 million social actions captured by both media properties during the GRAMMYs and the Academy Awards, an increase of 406 percent over the previous year's events. The Hollywood Reporter outperformed the media entertainment publishing category average by 177 percent and Billboard outperformed the category by 655 percent in Q1 2015. Additionally, Billboard outperformed the overall media publishing industry average by 175 percent.
"Shareablee is a valuable tool that provides us a clear view of how our social growth and engagement strategies are performing," said Jim Thompson, VP of Analytics and Audience Development, The Hollywood Reporter and Billboard. "With Shareablee's platform and analysis, we can convert data into insights and those insights into actions that help us monetize and engage our audiences at an industry-leading level."
Shareablee founder and CEO Tania Yuki added, "In addition to the growth in engagement, the social audiences for The Hollywood Reporter and Billboard have increased by 105 and 114 percent, respectively in Q1 2015 compared to the same period last year. Social media is so important for millennials, as well as connecting with those hard-to-reach consumers, that it's great to see the audience for The Hollywood Reporter and Billboard—these two iconic brands--opening up to a whole new generation of fans coming through social media."
About Shareablee Inc.
Launched in 2013, Shareablee Inc. (https://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.