The Top 10 Sports Media Brands in July 2016

Published on Aug 19th, 2016


Shareablee Inc. , the leading social media benchmarking and audience analysis firm that partners with Johnson & Johnson, Lincoln, Beats by Dre, MSLGROUP, BBDO and DigitasLBi, among others, today released a July 2016 ranking of the most socially-engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties’ main flagship pages and ancillary pages, reflects a total of 392.3 million actions on Facebook, Twitter, Instagram and YouTube (excluding views). This represents a 10% decline month over month. Publishers generated less engagement in part because they produced 7% fewer posts in July. They also captured 7% less actions from video content in July compared with the previous month. However, videos accounted for 40% of all social engagement, up from 28% in June. Sports media brands accounted for 6 percent of all social actions taken on content published by U.S. brands in July, up from 5 percent in June.

ESPN ranked number one overall with 117 million total social actions, generating the most engagement of any sports media publisher on Facebook (26.6 million actions), Twitter (9.5 million actions) and Instagram (81 million actions). That total represents a 19% month-over-month engagement decline. The decrease in actions was due in part to ESPN posting 42% less often in July compared with June, including 63% fewer Facebook posts.

Bleacher Report generated the most total video actions with 53.6 million, nearly 62% of its total engagement in July. Whistle Sports was the most-engaged sports media brand on YouTube with 4.2 million actions. It also led the category in video engagement on Facebook with more than 10 million actions. PGA.com experienced the most month-over-month engagement growth compared with June at 341% driven by a 524% in video engagement.

The-Top-10-Sports-Media-Brands-in-July

i Total actions metric includes the total volume of post-level likes, shares, retweets, and comments for all properties under each brand across platforms.
ii Total fans/followers metric includes fans, followers and subscribers for all properties under each brand as of July 31, 2016.
iii Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.
iv The percent change in actions metric calculates the growth or decline in total actions in July 2016 compared to June 2016.

Other notable findings include:

  • The Top Five Sports Media Brands ranked by video engagement: Bleacher Report (53.6 million actions), Whistle Sports (49.9 million actions), ESPN (33 million actions), FOX Sports (4.5 million actions) and The Enthusiast Network (3.9 million actions)

  • The Top Five Sports Media Brands on Facebook: ESPN (26.6 million actions), Whistle Sports (21.4 million actions), FOX Sports (19.8 million actions), Bleacher Report (16.8 million actions) and CBS Sports (6.8 million actions)

  • The Top Five Sports Media Brands on Twitter: ESPN (9.5 million actions), Bleacher Report (5.6 million actions), Whistle Sports (3.1 million actions), FOX Sports (1.2 million) and NBC Sports (746,700 actions)

  • The Top Five Sports Media Brands on Instagram: ESPN (81 million actions), Bleacher Report (64.3 million actions), Whistle Sports (61.5 million actions), The Enthusiast Network (11.7 million actions) and Turner Sports (7.7 million actions)

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