The Walt Disney Company Is Number One in Social Media Engagement in February Among All U.S. Media Companies, According to Shareablee’s U.S. Media 100 Index

Published on Mar 14th, 2018

NEW YORK—(March 14, 2018)— The Walt Disney Company held the number one spot in engagement on Shareablee’s February 2018 U.S. Media 100 Index, with 363.6 million cross-platform actions.

Cross-platform actions include all content and post-level reactions, comments, shares, retweets and likes. Media companies gained a total of 3.3 billion cross-platform actions this February, which was on par with February 2017. Disney’s 363.6 million actions, up 12 percent from last February, accounted for more than 11 percent of engagement across all media companies, up from just under 10 percent last February.

Total Disney engagement was primarily driven by its ESPN properties, which made up 194.1 million of its total actions, or 54 percent, a higher percentage compared to last February (44 percent).

The National Basketball Association (NBA) jumped up one spot from last February to take second in engagement with 344 million actions, an increase of 34 percent. Turner Digital also moved up a spot to third, improving by 40 percent from last February to 333.7 million actions. Twenty-First Century Fox was in fourth with 300 million total actions, up 6 percent from last year.

The top four most-engaged with media companies accounted for 41 percent of all engagement across U.S. media companies for the month of February. In the same month of 2017, the top four only accounted for 33 percent of all total actions, and only Disney surpassed 300 million actions. Among the top 10 most engaged with, that figure was 63 percent of all actions for February.

Across the entire category, video views saw a 29 percent decline year-over-year, despite a 22 percent increase in the amount of video content compared to last February. BuzzFeed led the category with 2 billion views, followed by Group Nine and Disney, which each had 1.6 billion views.

BuzzFeed continued to show exceptionally strong engagement for its video content, according to Shareablee’s Video Power Index (VPI). The VPI looks at the frequency of actions taken on video content compared to the category, thereby giving companies the ability to compare engagement on their video content against the industry average. The VPI score is based off a scale that uses 100 as the baseline average.

For February, BuzzFeed had a VPI of 811, the highest among all U.S. media companies in the top 10, with Warner Bros. (VPI of 523) and Turner (VPI of 506) also showing strong video engagement.

A complete list of Shareablee’s U.S. Media 100 Index™ can be found here.

About Shareablee Inc.

Shareablee is the leader in audience-based social media measurement for media publishers, agencies, and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Founded in 2013 by Tania Yuki, and based in New York City, Shareablee has grown to over 60 employees in U.S. and EMEA offices, with clients in 15 countries. Shareablee has partnerships with comScore and Bloomberg and is a Facebook Media Solutions partner.

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